PEP

PepsiCo Seasonal Stock Pattern
$144.22 +2.17%

46 years of seasonal data. AI scored daily.

Best Month Mar +3.6% 74% win rate
Worst Month Aug -0.9% 50% win rate
AI Bias LONG 79.9 76.6% win prob
History 46 yrs Updated daily

PepsiCo (PEP) has historically averaged +3.6% in Mar with a 74% win rate over 46 years of data, making Mar the best month to buy PEP stock. Aug is the weakest month, averaging -0.9%. TradeWave's AI currently assigns PEP a long seasonal bias with a score of 79.9 and 76.6% win probability, based on 46 years of comparable seasonal windows.

Next 30 Days for PEP: Seasonal Outlook

Over the last 46 years, buying PEP on this calendar date (2026-07-04) and holding through 2026-08-03 produced +1.52% on average, with 31 winning years and 15 losing years. TradeWave's AI derives a LONG bias for this setup.

Midterm (Year 2) only (11 samples)
PEP has averaged -0.24% in this 30-day window during midterm years (6 up, 5 down).
That's -1.76 pts vs the all-years average of +1.52%. 2026 is a midterm year.
AI Score: 79.9 LONG bias 76.6% Model Win Prob +2.14% Predicted +5.42% Peak

Best historical year in this window: 1989 (+14.5%). Worst: 2002 (-10.7%). This synthetic 30-day setup is re-scored daily.

See PEP in TradeWave →

Monthly Seasonality for PEP

Average monthly return from 1980 to 2026. Green bars are positive months, red bars are negative. The highlighted bar is PEP's historically strongest month.

+3.6% 0% -3.6% +0.3% Jan +0.9% Feb +3.6% Mar +1.1% Apr +2.0% May +0.3% Jun +1.3% Jul -0.9% Aug +0.2% Sep +2.0% Oct +1.3% Nov +1.0% Dec

Based on 46 years of data (1980 to 2026). Best month is Mar, highlighted in gold.

PEP Monthly Performance Stats

All 12 months, based on 46 years of historical price data.

Month Avg Return Win Rate Best Year Worst Year
Jan +0.27% 49% +18.6% -10.7%
Feb +0.88% 53% +21.3% -14.2%
Mar (best) +3.58% 74% +15.7% -12.1%
Apr +1.12% 68% +12.0% -12.0%
May +2.02% 62% +16.7% -8.4%
Jun +0.26% 60% +11.3% -15.1%
Jul +1.34% 67% +16.9% -12.4%
Aug (worst) -0.89% 50% +9.9% -29.2%
Sep +0.16% 54% +12.6% -14.0%
Oct +1.96% 63% +17.0% -20.4%
Nov +1.28% 61% +9.3% -9.5%
Dec +1.00% 59% +17.3% -14.1%

PEP: All Years vs Midterm (Year 2) Only

2026 is a midterm (year 2) year in the 4 year presidential cycle. The same monthly seasonality recomputed using only prior midterm (year 2) years (1982, 1986, 1990, 1994, 1998, 2002, 2006, 2010, 2014, 2018, 2022) often tells a very different story. Months where the cycle phase diverges most from the long-run average are where seasonal edges either compound or evaporate.

Month All Years Avg Midterm (Year 2) Avg Difference Sample (Phase)
Jan +0.27% -1.46% -1.73 pts 11 yr
Feb +0.88% -0.59% -1.47 pts 11 yr
Mar +3.58% +4.86% +1.28 pts 11 yr
Apr +1.12% +0.51% -0.61 pts 11 yr
May +2.02% +2.60% +0.58 pts 11 yr
Jun +0.26% -0.52% -0.78 pts 11 yr
Jul +1.34% -1.24% -2.58 pts 11 yr
Aug -0.89% -1.50% -0.61 pts 11 yr
Sep +0.16% -2.34% -2.50 pts 11 yr
Oct +1.96% +3.79% +1.83 pts 11 yr
Nov +1.28% +1.71% +0.43 pts 11 yr
Dec +1.00% -2.38% -3.38 pts 11 yr

Highlighted rows show months where midterm (year 2) years diverge by more than 3 percentage points from the long-run average. Sample sizes are small by design. Each cycle phase contains roughly one year in four of historical data.

Beyond Monthly Averages: Precision Seasonal Windows

Monthly averages show you the general direction. TradeWave goes further, scanning up to 98 years of daily price data to detect specific recurring date-range windows where PEP has shown the strongest historical consistency.

66 Active patterns right now
28d Window length (top pattern)
77% AI win probability

TradeWave has identified 66 precise windows active for PEP right now, each with specific entry and exit dates and an AI-scored probability. These aren't broad monthly trends. They're exact date ranges backed by decades of historical data.

PEP in Midterm (Year 2)

2026 is classified as midterm (year 2) in the 4 year presidential cycle. Historically, PEP has averaged +3.3% returns in this cycle phase.

Post-Election
+22.2%
Midterm
+3.3%
Pre-Election
+16.7%
Election
+9.7%

Key Dates for PEP

Next Earnings
2026-07-09
5 days away
Best Month to Buy
Mar
Avg +3.58%, 74% win rate
Worst Month
Aug
Avg -0.89%

PEP Seasonal Pattern FAQ

Is PEP a good stock to buy right now?

Over the last 46 years, PEP has averaged +1.52% in the 30 days after 2026-07-04, winning 31 of 46 completed years. TradeWave's AI derives a LONG bias for this setup with an AI Score of 79.9 and 76.6% model win probability. This is seasonal pattern analysis, not a buy recommendation.

What is the best month to buy PepsiCo stock?

Based on 46 years of historical data, Mar is the best month to buy PepsiCo (PEP) stock, with an average return of +3.6% and a 74% win rate.

What is the worst month for PEP stock?

Aug is historically the worst month for PepsiCo (PEP) stock, with an average return of -0.9% and a 50% win rate over 46 years of data.

Should I buy or sell PEP stock?

TradeWave's AI seasonal analysis currently shows a long bias for PEP over the next 30 days, with an AI score of 79.9. This is based on how PEP has historically performed during this same calendar window across 46 prior years. Seasonal patterns are one factor among many and should not be used as the sole basis for trading decisions.

Does PepsiCo follow seasonal patterns?

Yes. PepsiCo (PEP) shows measurable seasonal tendencies across 46 years of historical data. The strongest month is Mar (+3.6% average return, 74% win rate) and the weakest is Aug (-0.9% average). These patterns are driven by factors like earnings cycles, tax-loss harvesting, fund rebalancing, and investor sentiment shifts. TradeWave's AI scores these patterns daily and identifies the highest-probability seasonal windows.

What is PEP's stock forecast for 2026?

For the current seasonal window, TradeWave's AI projects a long bias for PEP with +1.5% average historical return over the next 30 days. 2026 is a midterm (year 2) year in the presidential election cycle, which can amplify or dampen seasonal effects. See the election cycle section above for 2026-specific analysis.

Does PEP follow election cycle patterns?

Yes, the cycle phase changes the picture for PEP. Across all years, PEP's strongest month is Mar (+3.6% avg). Looking only at prior midterm (year 2) years (11 samples: 1982, 1986, 1990, 1994, 1998, 2002, 2006, 2010, 2014, 2018, 2022), the biggest divergence is Dec, which averages -2.4% in this cycle phase versus +1.0% across all years (a -3.4 point shift). The strongest cycle-phase tailwind is Oct at +3.8% versus +2.0% all-years. 2026 is a midterm (year 2) year, so the cycle-filtered numbers are the more relevant guide right now.

How has PEP performed historically by month?

Over 46 years of data, PepsiCo (PEP) shows distinct monthly patterns. The best month is Mar (+3.6% avg, 74% win rate) and the worst is Aug (-0.9% avg, 50% win rate). The full monthly breakdown with win rates, best and worst individual years, and election-cycle filters is shown in the tables above.

See the full seasonal analysis for PEP

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Related Seasonal Patterns

Compare PEP's seasonal trends with similar stocks. PepsiCo's best month is Mar (+3.6% avg). See how these related tickers compare.

View all 100 seasonal patterns →

Seasonal analysis, not investment advice. Past performance does not guarantee future results.

Last updated 2026-07-04